This week’s Can’t Speak Geek WP Community Spotlight goes to the
beautiful soul of Bridget Willard.
Bridget Willard is a marketing consultant and educator with a passion to help small businesses. She began in construction, and worked in franchise development, nonprofits, and tech. She is known for her brand building for Riggins Construction and GiveWP.
When she’s not writing about marketing, she is spending time with her Sully Dog, learning to be a karaoke host, or walking by the ocean.
Michele: Bridget, what do you do in WordPress?
Bridget: I’m a marketer and team rep fro the Make WordPress Marketing Team.
Michele: How did you get involved with WordPress?
Bridget: My Twitter friend Pam from Pam Ann Marketing said she wanted to meet us at WordCamp Orange County in 2013. My BFF/Blogging Buddy Carol Stephen and I went and Pam couldn’t attend. We’ve been going to WordCamps ever since. I built bridgetwillard.com in April 2015 — my first self-hosted WordPress site. I joined the Marketing Team at the Contributor Day for WCUS in 2015 and became Team Rep shortly after.
Michele: What is one story of someone who has inspired you in the WordPress Community?
Bridget: It’s hard to pick one person but back when I was working for GiveWP I met Jesse Petersen. Because he had CF like my grandson does and was also a Christian like I am, we had a few chats and it really encouraged me how he and his wife adopted and fostered children, regardless of their own circumstances. Since Jesse has passed, his wife Kristen and I have chatted a few times as well. Relationships are what really matters.
Michele: What does the Open Source Community mean to you?
Bridget: Open Source is an opportunity to volunteer the skills and talents you have for the betterment of the balance of the community.
Michele: Please name some of your favorite plugins.
Bridget: Postmatic, Yoast, Beaver Builder
Michele: If you could change one thing in WordPress, what would it be?
Bridget: I’d love for WordPress developers to value marketers more, be more educated on the technicalities of the soft skills that marketers possess and use, and have the bravery to charge more for their own services.
Michele: What is your most memorable WordPress moment?
Bridget: My most memorable WordPress moment was walking back on the campus of WCLAX 2015 on Sunday realizing that I had truly found my tribe. It was that moment that motivated me to quit my stable job and go work for a startup (which is truly crazy).
Michele: What is one piece of advice you would give to someone just getting started with WordPress?
Bridget: Learn. Believe. Follow others. Reach out. Ask questions. Don’t be afraid to join a Meetup.
Michele: What do you think is in store for the future of WordPress?
Bridget: As a Marketing Team rep, I see rainbows and sunshine. As a marketer, I worry a bit about the cognitive dissonance with development schedules. Honestly, the economic impact of the Gutenberg rollout still concerns me and I don’t think agencies are taking it seriously as a major disruptor. I worry about attrition in the community. I probably should have deleted this paragraph but I won’t. Because having diversity of thought is just as important as ethnicity — maybe more.
Michele: Just for fun, share one memory that makes you proud to be a part of the WordPress Community?
Bridget: Seeing Jessalyn Tucker at WCUS interviewing women in tech as a scholarship winner from Bluehost last year made me radiantly proud to be part of WordPress.
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