Spoiler alert: IT DOES!
Blogs have been around for years because they’re a dependable source of new traffic and becoming more popular every day. Since website owners are always looking for more ways to generate leads, many must decide whether to add blogging to their growing list of marketing tactics.
Unleash the Power of Search Engine Optimization (SEO)
Blogs built on WordPress do a fantastic job of helping gain search engine traffic. Most blogs run on the popular WordPress platform. It is an industry-standard CMS with a number reliable SEO plugins that can help you out. That means the blogger can focus on keyword research and creating compelling content without spending too much time on SEO.
The backend of the site, is taken care of by the WordPress core files and gives you an easier opportunity to be able to modify the blog and add to it. This standard system works well for tens of millions of bloggers and is the primary reason the platform maintains its position at the top. At this time, 35% of all websites are ran on WordPress.
With WordPress, there are few barriers to preventing communication. The format is easy to use for new bloggers, but the plugin system has all the advanced functionality that even a large enterprise would be able to use. Such power enables the company to create specific pages that drive traffic and revenues.
Blogs allow for custom content creation and a human aspect.
Custom content creation is powerful because it helps businesses tailor specific messages for customers and prospects. Blogs are all about fresh posts, and these should aim directly at solving customer’s needs and answering prospect’s questions.
The blog will also contribute tot he human aspect of the company. It can showcase the people working for the company and also its customers. Blogs can also showcase what the company is doing in terms of community service, growth, and changes.
A Blog is an excellent tool as it lets the company shine a spotlight on its principles and values. Blogging offers any business to break down their marketing in a digestible format that appeals to modern web users.
Grow Your Audience
Many companies attempt to communicate with the public but fall short if not all venues are utilized. A blog gives an extra way for all levels of customers from potential, to current, to prior an option to interact with the company.
You can also utilize calls to action and mailing lists with your blog and blog posts. This can also help you to grow your audience by keeping then engaged with email engagement later down the road. Give your blog readers an opportunity to have your new posts go straight to their inbox.
Blog posts are an excellent source of social media shares. It is a big circle of engagement between social media and the blog on your website. As you make new blog posts, share them on social media. Those social media posts drive the readers back to your website. Those visiting your website because of social media are more inclined to convert to customers. Consistent, high-quality content is always in-demand, mainly when it contains a unique viewpoint.
Consider the Benefits of a blog
Businesses that successfully and consistently blog on their website, share it on social media, and engage with its readers can see great benefits.
- Custom-tuned SEO. A blog built on WordPress provides ample opportunities for practicing advanced SEO. You’ll never have to settle for less than stellar results.
- Appeal to a broad audience. A static website doesn’t provide many opportunities to gain traffic, except for the primary keyword concepts. Blogs open up the potential to new content and are a source of fresh inspiration.
- Produce fresh and engaging content for shares. Social network sharing requires sending the audience back to your business website. Without high-quality content on social media which includes your blog posts, it’s nearly impossible to get consistent shares, likes, and retweets.
- Grow your website traffic and website revenue. Ultimately, people use WordPress blogs to drive tons of people to their sites. Once there, they purchase products or services and become customers.
- Establish expertise and authority. Blogs help businesses stand out from their competitors. They allow you to use your unique voice and to become credible experts in your market.
The Best Time to Start Is Now
It’s never too late to add a blog to your website. Starting one now will expand your engagement and visits to your site significantly. Even if you’re concerned about being a rookie, begin! It’s only with practice that you’ll gain experience and proficiency. Remember the old saying, “In thirty days, you will thank me.”
WordPress is extremely affordable website option and is simple enough to maintain a blog on it as well. You’re able to update on your schedule, so feel free to make as many, or as few, posts as you deem necessary. (Just remember to have backups on your site before making any changes.) Businesses often follow an editorial calendar that keeps them on pace to churn out a steady stream of content. It can be as fancy as one of the content software programs or as simple as a. Google Sheet. You will probably want to get input from your marketing department or look to a third party to help develop a proper keyword strategy. There are many SEO options out there to help you get started.
You Have Options
Even if you do not have a business website at all, one of the best things about WordPress is that it’s powerful and flexible. You can start small with essential features and then work your way up to a glorious website. The ecosystem of developers is active, and there are solutions for every possible business problem. If you do hit the point you need help finding WordPress experts, you’ll find it’s never an issue. Find a company that understands what you’re hoping to accomplish and assist you in leveraging the power of the platform. Rest assured, no matter what your ambitions or level of knowledge, they’re achievable with WordPress and a little help.
It’s also worth pointing out that WordPress is a robust CMS that will also host static pages if that’s what you want. It may be worthwhile to migrate your current site to WordPress if you are not already using it, especially if you want a better design, more robust SEO, and easier to edit. Add in the ability to post consistently, and you see why so many businesses go this route everyday.
Start your blog today for your leads will have something to read tomorrow, so they will become customers the next day.