Everyone wants to be number one in their own Google search. It is what every business strives for. Do you know how to get there? It is not a road that you can travel and reach your destination in minutes, hours, or even days. Great digital marketing starts with a lot of hard work and a lot of time. It can be done, and it can be done easily if you have the right tools for the job.
Content is the Queen Bee!
The best way to make sure you are known and to keep your name out there is content. If you have a website but nothing substantial on it, it would be like eating a ham sandwich that does not have any ham. Your website will be as boring as your sandwich. Visitors will not stay for bread only. They need the meat.
You should update often with quality content. There is no one size fits all schedule to how much and how often you should post. Just make sure your customers and your future customers do not forget about you.Also, a good content manager will make sure the content is relevant to the business and to their customer. Make sure the content is something the reader wants to see, not just what you want to see.
Tools of the Beehive
-Use a content manager like HootSuite to make your postings easier. Hootsuite can take the same post and put it over many social networking platforms to get you message out quickly and in sync with each other. You can also schedule when you want certain things to post at certain times.
-If you have a self hosted WordPress site, use the JetPack plugin to announce your new posts over many social networks. With Publicize, when you click publish, it will send a post to your linked social media accounts.
-Take advantage of hashtags and mentions. If your content is relevant to a subject or a person, make it known. It is proven that tweets with hashtags and/or mentions get re-tweeted more often than one without.
-Remember to comment back. Readers want to stay engaged so reach out to them. If they ask a question, get back to them quickly and with correct information.
You have to create the buzz to keep the buzz going. Use Twitter, Facebook, Google+, Feedly, Pinterest, YouTube, WordPress, and all the other wonderful social media platforms to your advantage. Social media marketing is free to use to help your business grow into the best beehive on the block.